I have a question for you – why did you start your business in the first place? When you started it did you have a clear objective in mind, I’m sure you did or at least an idea. Then you created a website… because you were told? Or because you wanted a...
Well, it’s not enough to just create a value proposition. Here are 5 reasons why: #1 – Don’t talk about the product (Yet): The reason why so many automated email marketing campaigns (or other campaigns) fail is that they are not directed to anybody, or...
Sometimes it’s very interesting what can change in a couple of weeks. I wanted to share with you a particular learning that we had from our TSB Team Congress. We had a really amazing time. For those who don’t know, I run a remote team – some of them...
Something significant struck me recently – it is all about continuous improvement for processes, and systems, and that you are based on continuous improvement. We often think that we want to set up a system or an automation and basically get it done and...
In automation, you could easily imagine it to be a process. You’ve probably heard me speak a couple of times about automation being the system and a blank canvas as well. So what happens with automation is that there are these misconceptions that you create a...
From our experience as a marketing automation agency, many service-based businesses struggle with marketing automation. It’s crucial that these businesses treat their clients like people, but that personal touch is easily lost when automating sales and marketing...
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