Unique Value Proposition: Does Your Customer Remember You?

Unique Value Proposition: Does Your Customer Remember You?

Something that a lot of people overlook when running or creating a business is the Unique Value Proposition. Over 25% of businesses fail, simply because they go into business for the wrong reasons. They didn’t understand their customer. For the remaining, 90%...
Is Your Unique Value Proposition Turning Your Customers Away?

Is Your Unique Value Proposition Turning Your Customers Away?

I’ve spoken in other articles about the unique value proposition and why it is so important. In summary, it’s all about communication…But communication can go very wrong!   In the Harvard Business Review blog I found an article by Keith Ferrazzi...
These 5 Businesses Are a Great Value Proposition Examples

These 5 Businesses Are a Great Value Proposition Examples

We all know that something very important in any business is the value creation here are some unique value proposition examples you can use to create yours. First of all, I want to clarify that I am not going to talk about value creation from the economic business...
The One Thing You Must Ignore When in Business

The One Thing You Must Ignore When in Business

When crafting a message for your customers, you need to ignore one thing: YOU! Yes, You! You must ignore yourself because you are not the target audience. Every message that you transmit needs to be tailored to the customer’s needs and clearly communicate how...
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