How to Define Your Automation Objectives

How to Define Your Automation Objectives

I have a question for you – why did you start your business in the first place? When you started it did you have a clear objective in mind, I’m sure you did or at least an idea. Then you created a website… because you were told? Or because you wanted a...
3 Ways to make Email Marketing work for you

3 Ways to make Email Marketing work for you

Well, it’s not enough to just create a value proposition. Here are 5 reasons why: #1 – Don’t talk about the product (Yet): The reason why so many automated email marketing campaigns (or other campaigns) fail is that they are not directed to anybody, or...
How to Reduce 80% of Your Daily Team Questions

How to Reduce 80% of Your Daily Team Questions

  Sometimes it’s very interesting what can change in a couple of weeks. I wanted to share with you a particular learning that we had from our TSB Team Congress. We had a really amazing time. For those who don’t know, I run a remote team – some of them...
How to Plan Your Automation and Systems Strategy

How to Plan Your Automation and Systems Strategy

  Something significant struck me recently –  it is all about continuous improvement for processes, and systems, and that you are based on continuous improvement. We often think that we want to set up a system or an automation and basically get it done and...
Email Types

Email Types

  I was just coming back this morning from a networking event in the city here in Sydney. I realised that one of the most common challenges for people is that they spend a lot of time trying to get leads. For example, I was in a conversation with someone and he...