3 Reasons Why Implementing Marketing Automation In Your Business

by Jorge Gasca

Why Should You Automate? 

Well, the answer is quite simple there are three reasons why you want to automate.

1. Help Speed up Decision Making

The first one is as you know people and the world are speeding up, so decisions are made a lot faster and they need support to make those decisions in a proper way. If they don’t know you, they don’t understand who you are, and they don’t feel that they’re treated as a person then they’re most likely going to get turned off and they’re not going to make a decision to work with you.

2. Personalisation

Automation helps to put personalisation into that particular experience. It’s all about the customer’s journey, it’s all about the customer’s experience, it’s all about creating the right message with the right time to the right person.  It helps you read the signals for you to be able to send the right message at the right time to the right person when they’re making the right decision.

3. Save Time

Therefore, if you put enough intelligence and enough understanding on that process then what’s going to happen it’s that you’re going to save time overall. Because then, you don’t need to make the emails, you don’t need to remember to send the emails and you don’t need to send them. To remember to make the phone calls, the system is going to remind you to do it. Your mind is going to be less busy thinking of things to do and therefore more engaged in thinking about the solution that you can provide for a client. And that’s really what the trick is, that’s really why you put systems in place. 

Automation = Higher Profit

Why you put automation in place – to save time, to personalise and to help on the decision making which then makes your process more efficient and at the end of the day, it will help generate more profit.


Because you’re spending more time giving value. Remember, any business that is in the market makes money out of the value that they provide to the marketplace. 


What we can get from automation are its efficient processes which save us time and at the end of the day, increase our profits. This is why you need to put automation into your business.

It’s not anymore the case of “do I need it or do I not need it?” The truth is, if you don’t do it your competitor will be doing it.

PS: When you are ready here are 3 ways we can help you:

1. Join the Marketing Automation Mastery Group: It’s our Facebook community where smart business owners like you hang out to learn how to leverage technology to better run their businesses. Click Here

2. Work Privately with me on a Personalised Automation Day Workshop: if you’d like to work me on a personalised workshop for half-day or a full-day send me a message with the word “Workshop” and we’ll send you all the details. Click here

3. Work with me and my team personally in our Marketing Automation Mastery Program and be a Case Study: If you’d like to work directly with me and my team to Plan, Implement and Launch your Proactive Response System just reply to this message with the word “MASTERY” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!. Click Here


Jorge Gasca

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About the Author

Marketing strategist and automation specialist with the mission of impacting lives one business at a time this by helping aspiring entrepreneurs and business owners clarify their vision and strategically automate their actions to attract high-paying, long-lasting clients.

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